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Seniors Are Organizing for Fair Rent, Stable Leases, and a Voice in Their Community
Oceanside Landing is a 55+ manufactured-home community in Murrells Inlet, South Carolina. Many residents bought their homes expecting an affordable and stable place to retire.
But Cobblestone Real Estate controls the land beneath those homes.
Cobblestone raised lot rents by as much as 16%, placed residents on month-to-month leases, and refused to meet with the tenant union representing a supermajority of the community.
For residents living on fixed incomes, corporate greed has real consequences. Seniors are cutting back on necessities, returning to work, and worrying that rising lot rents will make their homes impossible to sell for a fair price.
OUR DEMANDS
Oceanside Landing Tenant Union is demanding that Cobblestone meet with the union and negotiate:
A two-year collectively bargained lease
An immediate 12% reduction in lot rent
Lot rent increases of no more than 5% per lease term following execution of the collectively bargained lease agreement.
These demands are reasonable. Cobblestone profits from this community. The people whose rent makes those profits possible deserve stability, respect, and a voice.
THIS FIGHT IS BIGGER THAN ONE COMMUNITY
What is happening at Oceanside Landing is happening in manufactured-home communities across South Carolina and the country.
Residents may own their homes, but corporate landlords control the land beneath them. When lot rents rise, residents cannot simply move their homes somewhere else. Moving a manufactured home can cost thousands of dollars, and in many cases moving is physically or legally impossible.
That imbalance allows corporate landlords to raise rents while residents are left with few individual options.
But landlords need tenants.
When residents organize across entire communities, and across multiple properties owned by the same company, they can turn their rent payments, relationships, and collective participation into power.
Oceanside Landing tenants are not only fighting for themselves. They are showing what becomes possible when neighbors refuse to struggle alone.
How The Fight Unfolded
NOV. 2025 - COBBLESTONE CREATES INSTABILITY
Oceanside Landing residents received notices announcing lot-rent increases ranging from 8% to 16%, effective March 1, 2026. Residents were also moved onto month-to-month leases, creating greater uncertainty for seniors who own their homes but rent the land beneath them.
DEC. 2026 - NEIGHBORS BEGIN ORGANIZING
Residents started talking with one another about the rent increases, unstable leases, and other shared concerns. With support from the SC Tenant Union, neighbors began forming an organizing committee and reaching out to residents throughout the community.
SPRING 2026 - TENANTS ASK COBBLESTONE TO MEET
Tenant leaders repeatedly attempted to communicate with Cobblestone and requested a meeting to discuss residents’ demands. Instead of sitting down with residents to address rent and lease instability, the company continued avoiding direct negotiations with the organized tenants.
JULY 2026 - TENANTS LAUNCH 1st TENANT UNION IN GEORGETOWN COUNTY
Through conversations, meetings, and door-to-door organizing, more than 60% of Oceanside Landing households joined together behind shared demands for fair rent and a fair lease. Residents publicly launched the Oceanside Landing Tenant Union,the first tenant union in Horry County.
AUG. 2026 - TENANTS AND SUPPORTERS TURN UP THE PRESSURE
More than 300 Oceanside residents and concerned neighbors emailed Cobblestone in support of the union’s demands. .
When Cobblestone continued refusing to meet, residents and supporters began calling the company’s resident-care line and the offices of Cobblestone executives.
SEPT. 2026 - TENANTS BOYCOTT SWEET TREATS WITHOUT REAL SOLUTIONS
Cobblestone attempted to host lunches and an ice cream social for residents while continuing to ignore the union’s request for a meeting. Oceanside residents organized a boycott of the company’s ice cream social. We don’t want sweets. We want to meet. Social events are not a substitute for negotiating with the tenant union.
PRESS
OCEANSIDE LANDING TENANT UNION IN THE NEWS
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'No Back Up Plans,' Oceanside Landing Tenants Speak Out Against Rent Increase
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Inlet Residents Form Union to Challenge Rent Hikes - Coastal Observer
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'No Where to Move To:' Murrell's Inlet 55+ community fights 16% rent Increase
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VIDEO: Resident's Speak Out About Rent Increase
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Video: Tenants boycott ice cream truck, demand meeting with Cobblestone